Meet the Craft’d Team

Hey there... Welcome to Craft’d Events.

Our team combines many years of experience, hearts-full of passion and a dash of ‘girl power’ to bring you Craft’d Events – a showcase of some of New Zealand’s top-notch independent breweries, wineries and distilleries. We’re thrilled to do our bit to grow local businesses as we introduce people to unique flavours through engaging experiences that blend inspiration and education.

Sue Duncan

Sue Duncan - Craft’d Owner and CEO

Sue thrives on creating exciting events and experiences. Thanks to her boundless energy, she founded Soirée Events, where she ran leading events for over two decades, while raising three children and acquiring a few international event awards along the way.

In 2017, Sue purchased The Boutique Wine Festival and has now rebranded it to Craft’d Events Ltd, which will showcase independent distilleries, breweries and wineries. She says, “Craft’d is an experiential marketing platform designed to help grow the fortunes of NZ independent wineries, distilleries and breweries.”

Reach out to Sue at

Sue Duncan

Valentina Monchieri – Senior Events Producer

Valentina has recently joined Craft’d as a Senior Event Producer, specialising in high-end events and complex projects.  Valentina worked with Sue at Soiree Events from 2009 to 2016.

Valentina has a Bachelor’s Degree in Industrial Design from Milan Polytechnic University and a Masters in Arts Management from Auckland University, and brings with her two decades of experience working in event management.

Originally from Milan, Valentina has managed projects across Europe, Australasia, Japan and the US. She is valued for her creative design ability, visionary and planning skills. Valentina has worked for the past 20 years across disciplines from theatre productions to fashion shows, product launches, art exhibitions, in the private and public sectors. Valentina is now adding her Italian flair to our festivals!

Contact Valentina at

Sue Duncan

Mickey Atkins - Event Coordinator and Marketing Manager

Mickey has been with Craft’d Events since early 2019 where she started as an intern while finishing her degree. She was offered a role as Event Coordinator following her graduation and for the past few years has worked very closely with Sue on Tours, Tastings and Corporate events Craft’d has organised, along with managing all things digital for our social media platforms. With her baby girl Darcy entering the world earlier this year Mickey has added the role of Mum to her resume and has loved dipping her toes back into the event world over the last few months in between her precious “goo goo gaga” moments. She is eager to grow her event experience and is excited to continue juggling her role at Craft’d with her Mumma duties!

Contact Mickey at


Sar Wylie – Senior Events Producer 

With over 20 years' experience in the events industry, Sar brings a depth of knowledge that extends from high end private events, product launches & top achiever celebrations to corporate conferences and international road shows. Sar has managed a large number of stakeholders and worked with many executive teams to set annual events, marketing strategies and deliverables. With an eye for detail as well as design, Sar, rather unusually enjoys a booty spreadsheet as much as she enjoys delving into a creative concept. Sar has owned and operated two hospitality businesses and is more than rather fond of food & wine. Sar worked with Sue at Soiree Events from 2005 to 2011.

Sar loves living in the Capital, the coolest little city in the world! And is excited to be co-producing the Welly Boutique Wine Fest for 2021!

Contact Sar at